Media Voice was founded in 2016 by Romani filmmaker Vera Lacková to amplify Roma voices and create opportunities for Roma storytellers in film and media.
Its mission is to promote authentic Roma representation both in front of and behind the camera. Through film production, advocacy and collaboration, it challenges decades of stereotypical representation by placing Roma storytelling at the center of their own narratives.
We are working across the Austria, Slovakia and Czech Republic.
We offer to capturing your story and uniqueness in an innovative way, so that you can present yourself adequately
We capture the uniqueness of every one of our collaborators.
We think in images.
We see ahead.
Vera Lacková
Executive director
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Alina Șerban
Project coordinator
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Jaroslav Janšík
Assistant / Technician
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Jan Bodnár
Producent
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Alena Kapinajova
Project coordinator and junior producer
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Beáta Madajová
Design
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Vera Lacková is a Romani director and film producer. She was born in Slovakia and now works in Vienna. She founded the Czech – Slovak production company Media Voice. Working with the Roma people and sharing their stories allows her to bring a unique perspective on important and current ethnic and political issues of the Roma community. In 2019 she attended the IDFA Academy. Her debut film How I Became a Partisan is about searching for the forgotten fates of Romani partisans, while Vera is based on the story of her great-grandfather – Ján Lacko. The film premiered at the goEast Film Festival in Wiesbaden in 2021, where it won one of the main awards – the Cultural Diversity Award. The project was developed at the Ex Oriente film workshop and presented in 2020 on the East Silver Doc Platform. She is currently preparing three other feature projects.
Alina Șerban is an experienced programme manager and project coordinator with a strong track record in designing and implementing complex social and cultural initiatives. Originally from Romania and based in Vienna since 2005, she holds a Master’s in European Studies from Vienna University, where she also conducted research in Action Research methodologies at the Sociology Institute. For eight years, Alina worked in philanthropy at ERSTE Foundation, where she managed the Roma Partnership programme. Since 2018 she is also co-founder and managing director of co/rizom, a Vienna-based organisation dedicated to raising the visibility of local sustainable crafts and connecting artisans to global networks — demonstrating both her entrepreneurial drive and her commitment to amplifying underrepresented voices.
Her professional practice is grounded in connecting grassroots communities to institutional and policy actors, engaging diverse stakeholders and finding innovative solutions within available resources.
Alena Kapinajová is a graduate of the Department of Production and Distribution at the Academy of Performing Arts in Bratislava. Since 2024, she has been working as a project coordinator and junior producer at Media Voice. As a production manager, she has also contributed to the organization of the NEXT Festival in Bratislava and the Áčko Film Festival and she collaborates as a production assistant and production manager at kerekesfilm, where she has been involved in documentary projects such as Košický maratón – The Story of the City, the series Maratónske PríBEHY and Budujeme Slovensko IV, as well as the film Wishing on a Star.
Jan Bodnár is a Czech producer and publicist. He focuses primarily on the production of documentaries on human rights and environmental issues, films by female directors and feature debuts.
He is a producer at Media Voice, in which he has worked with director Vera Lacková for a long time. Together they completed the award-winning Slovak-Czech feature documentary How I Became a Partisan (2021). He is behind many media campaigns, such as the viral campaign #JakoTy for META company (dir. Martin Páv).
As a producer at GNOMON Production, he participated in the documentary World by Jiří (d. Marta Kovářová) on the climate crisis, and as a co-producer he completed the time-lapse project of director Tereza Tara Healing me (2021). As an executive producer, he works on film projects of the established company Film & Sociology.
In 2016–2019 he worked as a programmer at the queer film festival Mezipatra. He regularly publishes in the magazines Cinepur, A2 – kulturní čtrnáctideník and collaborates with Czech Radio Vltava.
